SOS Phone Repairs are proud to announce its most recent store opening in the Northern New South Wales regional hub of Armidale, with the doors opening on Monday 5th July. 

Founded in 2015 in Coffs Harbour and now with sixteen outlets located all over Australia, our primary driving factors remained the same: people and phones. With a population of almost 25,000 people and more or less the halfway point between Brisbane and Sydney, Armidale has long been on the radar of SOS Phone Repairs as a prospective service provider. Although in the pipeline for over a year, the ongoing effects of the pandemic temporarily put the brakes on the final touches – until now. 

Nestled in the Northern Tablelands, Armidale has long been regarded as a city of culture and diversity that still pays homage to its rural roots. The University Of New England has played a notable role in both retaining and attracting a variety of sectors, such as medicine, science, agriculture and more recently, technology. With a high density of students and the median age of an Armidale resident being just 34 years old, SOS Phone Repairs co-owner Latiecha has long been aware of the city’s market gap when it comes to not only meeting the local demand in technology services, but to also deliver the SOS Phone Repairs customer experience. 

“Opening a store in Armidale has always been on the map for us, and the store owner Latiecha and her partner Jack are locals. They have strong links to the area – Jack was raised in Armidale studying at TAS & Uni, with the Wilkinson Family owning SOS stores in Dubbo, Tamworth, Inverell and Grafton. Its people just like Latiecha and Jack that are behind the expansion of SOS Phone Repairs to sixteen stores around Australia. 

Often tech repair stores in Australia are all knowledge but no service – instead, we get to know them, meet them where they’re at, and deliver a real world experience that they may not have been expecting. Our advice is always free, and we work hard to ensure our customers leave our stores with a smile on their face and their problems solved.” 

We, here at SOS Phone Repairs pride ourselves on being specialists in high-quality, cost-effective phone repairs, tablet repairs, and PC repairs, all backed with a warranty. 

Whether it’s to get a few more years out of your trusted iPhone, to fix one up to sell, or to repurpose an old one as a gift, repairing a smartphone might just be easier and cheaper than you think – and it’s also a great way to upcycle and keep electronics out of Australian landfills.

With our newest store now open at 210 Beardy Street in Armidale, pop in and visit us or give us a call today to discuss how we can solve your tech dramas and get you back up and running in the digital world.